AI illustrationVRFan zone · handball
Seven-Metre Duel
Step into goal and stop the shots: five shots, three difficulty levels and a leaderboard in the match-day fan zone.
ARworks · sports sponsorship · 2026
The logo on the jersey is only the kick-off.
Tailored VR, AR and AI ideas for Hungarian sponsors — turning the support of a team, federation or athlete into an experience: on match day, in bank branches, stores, fuel stations and at internal events.
Sponsorship can do more than visibility
01
Significant budgets flow into sport
Hungarian companies support teams, federations, athletes and events — as naming sponsors, main sponsors and partners.
02
Most rights stay unused
Sponsorship agreements typically cover name, visual identity and athlete appearances — yet often only the logo placement gets used.
03
Attention lives on the phone
Fans look at their phones in the stands, in stores and at home. The experience has to be where their attention is.
Experiences built on your existing sponsorship
We don't sell a new sponsorship — we make the existing one tangible, in the brand's colours, with the sport's own moves.
VRVirtual reality
Fans step into goal, head the ball, fence or paddle — living the sport's most intense moments with the brand.
ARAugmented reality
Through the phone camera: a giant trophy above the stands, an athlete jumping out of the pack, collectible champions in branches.
AIArtificial intelligence
A talking AI commentator, a tactics AI coach, an AI jersey designer — conversation and creation instead of advertising.
TOUCHTouch & web experiences
Touchscreen quiz duels and a digital sports museum — with leaderboards, sign-ups and measurable results.
Ideas from the pitch
A few examples from the idea library. Each company deck selects from them for its own sponsorship — and adds new, sport-specific ideas.
AI illustration
AI illustrationVRShopping mall · football
Header Hero
VR cannot track feet precisely — but it tracks headers well. Corner-kick crosses, stadium atmosphere, score on the big screen.
AI illustrationARStands · match day
Trophy Above the Stands
At half-time the whole stand sees the same thing on their phones: a giant 3D trophy above the pitch, a countdown, a shared photo.
AI illustrationAIKiosk, branch, fan zone
Talk to the Commentator
A voice-driven 3D AI commentator: ask about the team, take a quiz and hear your own goal called live.
AI illustrationARStore, packaging
Jump Off the Shelf
A QR code on the pack: a player of the sponsored team jumps off the shelf in a 20-second AR game. Measurable scans, plays and sign-ups.
AI illustrationVRCorporate event · fencing
Duel on the Piste
A classic lunge with real hit detection: a VR fencing duel at the staff day or the client event.
AI illustrationAITeam building, leadership workshop
Tactics Board with an AI Coach
A touchscreen tactics table where the team sets up the game with an AI coach — talking business in the language of sport.
AI illustrationVRSports day, festival · canoe-kayak
200 Metres at Champion Pace
Rowing bench plus VR: a split-screen kayak race with a photo finish — so everyone feels how fast the world elite is.
AI illustrationAIOnline and on site
AI Jersey Studio
One sentence and the fan jersey is ready — built from the approved identity of the club and the sponsor. The community votes; the winner can become a limited edition.
How it works
- 1
We map the sponsorship
Team, federation, athlete, event — from public sources, verified.
- 2
Sport-specific ideas
VR, AR and AI activations built on the sport's moves, rules and atmosphere.
- 3
A personal deck in brand colours
6–7 ideas in a web presentation, tailored to the company's own venues and goals.
- 4
30 minutes of ideation, then a pilot
Together we pick the most promising direction and plan a measurable first step.
Data as of September 2026
Sponsorship Map 2026
Who funds Hungarian sport? Sourced market research on corporate sponsors, by sport.
376sponsor companies
843sponsorship links
31sports
Drag: move · Ctrl + scroll or double-click: zoom · Click: details
Preview — company names are shown on the full map.
Request the full sponsor map
Every company name, the sponsored teams, federations and events, roles and sources — searchable and filterable by sector. We will send the access code by e-mail.
Not theory: we've built this
Sports and activation projects since 2012 — in Hungary and abroad.
ARworks in numbers
2011building business VR, AR and 3D solutions since
184published reference projects
~20people in development and 3D
3markets: Hungary, Europe, Middle East
For agencies
Creative, event or media agencies can work with us too: ARworks complements the agency’s ideas as a technology and production partner — white-label if needed.
FAQ
Can we use the athletes' names, faces and voices?
The sponsorship agreement defines the scope of rights. We design ideas to stay within it; an athlete's face or voice is only used with their and the club's consent.
How long does it take?
A WebAR activation, quiz or AI character can be done in a few weeks; a custom VR experience typically takes 2–4 months. Our adaptable platforms (e.g. TouchAI) are faster.
Do we need our own hardware?
For AR, the fan's own phone is enough, with no install. VR needs a standalone headset (e.g. Meta Quest 3); for events we can provide it with an operator.
Can agencies work with you?
Yes — ARworks complements agencies as a technology and creative development partner, white-label if needed.
Where does the sponsorship data come from?
From public sources: club and federation partner pages, press releases and trade media — each data point with its source. If you spot an error, please let us know.
What does the first step cost?
The first 30-minute ideation is an informal conversation. After that we propose a short concept or mini demo for the chosen direction, in a scope agreed together.
Request a personal idea pack
Tell us which team, federation or athlete you support — we'll prepare an idea pack tailored to your brand.